Professional Fundraising Feed | Latest Content

Trust me, I'm a fundraiser

Mon, 01 Sep 2008 0:00:00

Confidence in the sector is beginning to fall. Donors are more cynical than ever when it comes to trusting charities to spend their cash effectively. Is there anything fundraisers can do about it? Steve Andrews asks the question

Philanthropic psychology: The new kid on the block

Mon, 01 Sep 2008 0:00:00

A new way of researching donor behaviour is picking up pace in academic circles. The results could provide fundraisers with new tactics for increasing donations. Jen Shang and Adrian Sargeant explain

Agent provocateur: why aren't charities offering multi-way online conversations between stakeholders?

Mon, 01 Sep 2008 0:00:00

If a local comprehensive school can offer multi-way online dialogues between teachers, students and parents, why can't charities offer something similar for their supporters and volunteers? It really is time charities caught up with the curve, says David Burrows

English National Opera develops online system to boost ticket sales

Mon, 01 Sep 2008 0:00:00

The English National Opera has emerged from a well-publicised financial slump to post record box office sales in 2007/08. Clever use of their online ticketing and customer relationship management systems is credited with hauling the institution into a new, more profitable, age, as Ian McKay explains

CRUK’s Business Supporters’ Awards are a great success

Mon, 01 Sep 2008 0:00:00

An award scheme to celebrate the achievements of its corporate partnerships is reaping rewards for Cancer Research UK, as Dianne Longexplains

Getting down to business

Mon, 01 Sep 2008 0:00:00

When the Institute of Fundraising released the findings of its payroll giving review earlier this year, the aim was to help clear up and move beyond the problems currently holding this fundraising tool back. Celina Ribeiro looks at whether it succeeded.

Trading content, growing income

Mon, 01 Sep 2008 0:00:00

Over the last few years YouthNet has developed a sustainable income stream that is not dependent on the whims of funders or the success of a direct marketing campaign. How have they done this? By using their highly successful website to develop syndication partnerships. Sarah Hooker explains how it works

Venture philanthropy: A new way of attracting large donations

Mon, 01 Sep 2008 0:00:00

In-house captive funds could be attractive to venture philanthropists looking to make considerable ‘investments’ in charities. John Pepin sheds some light on exactly what these funds involve and how they work

Venture philanthropy: The charity perspective

Mon, 01 Sep 2008 0:00:00

The Fairtrade Foundation has recently come to the end of its first venture philanthropy partnership. Frances Robathan explains how the organisation used the model to inform its strategy review

Venture philanthropy: What it is and how it works

Mon, 01 Sep 2008 0:00:00

Venture philanthropy is a term that has been used within the UK sector for the last six years. Despite an increasing number of venture philanthropists on the market, charities’ understanding of what they do and what they can offer is limited. Grant Murgatroyd uses the experiences of venture capitalist Impetus Trust to shed some light on the issue

Raising money during apartheid - a history lesson

Mon, 01 Sep 2008 0:00:00

Concern UK's Lyndall Stein recounts her baptism of fire in fundraising - raising money for the outlawed ANC in apartheid-era South Africa.

A new system of charity regulation is an increasing possibility in Australia

Mon, 01 Sep 2008 0:00:00

The Fundraising Institute Australia is working solidly behind the scenes to improve best practice in fundraising so the sector is ready for government changes to the regulatory system, says Sue-Anne Wallace.

Social inclusion is high on the Australian government’s agenda

Mon, 01 Sep 2008 0:00:00

The Rudd Government’s social inclusion agenda heralded a new direction for the nonprofit sector. Sue-Anne Wallace explains.

Amnesty International takes us through its Face-to-Phone fundraising campaign

Mon, 01 Sep 2008 0:00:00

When the Danish government banned Face-to-Face fundraising in its traditional form, Amnesty International Denmark was required to reassess how it recruited donors on the street. The answer was a two-step approach, explains Allan Laursen.

A guide to successful telephone scripting

Mon, 01 Sep 2008 0:00:00

Make sure you maximise the impact of every single telephone call to donors by writing an effective script. Paula Brown takes us through the key ingredients

Call of duty

Mon, 01 Sep 2008 0:00:00

Many trustees object to the use of the telephone within fundraising as they feel it is intrusive. But used correctly, it can be a valuable tool. Fundraisers should do their supporters – and their bottom lines – a favour by picking up the phone and giving them a call, reckons Joe White

Do not disturb: when not to call donors

Mon, 01 Sep 2008 0:00:00

Charities, like any other business, need to comply with the Telephone Preference Service or face the penalties as well as the ire of donors who do not want to be called, says Mike Lordan

How the telephone can be used for both cold calling and warm relationships

Mon, 01 Sep 2008 0:00:00

While many feared that the Telephone Preference Service would spell the end of telemarketing, the humble telephone remains a strong tool for donor acquisition – and stewardship. Gordon Michie muses on the resurgence of the charity phone call

In-house or outsource?

Mon, 01 Sep 2008 0:00:00

The telephone can be a valuable tool for charities, both as a source of income and as a means by which donors can be thanked. But should campaigns be run in-house or out-sourced to an agency? How can fundraisers decide which the best option is? PF speaks to a three different charities to find out

So why is data from giving surveys so unreliable?

Tue, 01 Jul 2008 0:00:00

Inconsistent giving survey results have plagued the fundraising industry, but a new study into why people report their habits incorrectly finds that there could be great opportunities for fundraisers who identify people who exaggerate their giving.